Brands people know.
KEY VISUALS AND STILLS
Campaign photography for brands and retail
Here you’ll find selected campaigns I worked on as a food photographer or set photographer, from billboards to international product launches. The idea usually comes from the agency. My job is to turn it into images that work on the billboard, in store and online.
I was on set for the international launch campaign of the new Thermomix TM7 (Ogilvy), for the Kaufland Poland commercial (Papaya Films) and for the Nutella campaign “Baking Queens” with Lena Meckel. For Kaufland Poland I also shot the campaign images for “Nuts” on set. For Nutella I shot the motifs of the billboard campaign, for Kerrygold a recipe campaign around Fresh & Creamy, and for Kaufland the freshness campaign “Jest fresz”.
Every campaign has its own look. I align light, styling and visual language closely with the agency and the client, so that everything fits together in the end – from the key visual to the social media format.
