Images you can feel.
Food · Lifestyle · Set
Andreas Reimann · Advertising photographer for food, people and products
I’m an advertising photographer based in Hamburg – for more than 20 years I’ve been working for national and international brands, agencies and retailers. For brands like Nutella (Ferrero), Thermomix, Kaufland and Lidl I bring campaigns to life – in the studio in Hamburg, on location and right on film sets, from Hamburg to Cape Town.
How it all began
It all started with a scent: the old leather bag in which my father carried his camera. Whenever I smell leather today, I’m five years old again. “You have to feel the picture,” he said. It took me years to understand – today it drives me every single day.
20+
YEARS OF ADVERTISING PHOTOGRAPHY
Hamburg
STUDIO & ON SET
Worldwide
ON LOCATION
2025
SHORTLIST WORLD FOOD PHOTOGRAPHY AWARD
01
FOOD
I love food – everything about it. The produce, the craftsmanship, the cooking itself. In my free time, nothing makes me happier than hours at the stove. You can see exactly that love in my images: food you want to smell and taste.
02
ON SET
I love big sets where many departments create something great together. Thorough preparation and close coordination with the director and camera team go without saying. On set every minute counts: I’m there when it matters and capture key visuals and stills without disrupting the shoot.
03
LIFESTYLE
No one can stage the right moment. That’s why I don’t do posed scenes, only real moments. People who feel comfortable in front of my camera give something back – and you can see it in the picture.
04
CONCEPT
I take projects from concept to the final look. I love complex briefs and creative back-and-forth – and where it makes sense, I use AI and hybrid production.
PHOTOGRAPHY AND AI
I have been working with AI for four years – as an extension of the camera, not a replacement. On set, I shoot for real. I use AI when a project calls for it. In hybrid productions I combine real photography with AI: for Lidl I shot the scenes, built the matching products with AI and blended them seamlessly into the set. One light, one look, one image.
I am a co-founder of the HAICA – Hamburg AI Creators Award, the first award for AI creatives in Hamburg. In 2026 it enters its second round.
ONCE ON SET
Eleven shoot days in Poland, my birthday right in the middle. One day they call me into the studio. About a hundred people on set, and nobody in sight. Then everyone sings “Happy Birthday”, and in front of me is a handmade cake with a camera on top. One of those moments that stay with you.
My standard
Quality, precision, spot on.
Whether an international brand or a local business – every project gets my full passion. Because when my clients succeed with my images, so do I.
What clients say
JAN REINHUBER · Head of Marketing / Managing Director, Kaufland Polska
“For me, there is no one better in commercial food photography.”
CLIENTS & AGENCIES
Almette · Bauknecht · Beef! · Beiersdorf · Billa · Blockhouse · Bosch · Facebook · Ferrero · Kaufland · Kerrygold · Klosterfrau · Lidl · Maggi · Ndori · Nivea · Nutella · Porsche Electronics · QUÄSE · Rasch · Rewe · Thermomix · Villeroy & Boch · Viva con Agua · Vorwerk
Heimat Berlin · Scholz & Friends · BBDO · Jung von Matt · Grey Germany · Grabarz & Partner · Zum goldenen Hirschen · La Red · Lukas Lindemann Rosinski · FCB · Leo Burnett · McCann · Track · Freunde des Hauses
Quote within 24 hours.
info@andreasreimann.de · +49 174 90 74 186
INQUIRY
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