Images you can feel.
Food · Lifestyle · Set
About me
Advertising photographer in Hamburg for food, lifestyle and products
I’m an advertising photographer in Hamburg and have been working for brands, agencies and retail for more than 20 years – nationally and internationally. For Nutella (Ferrero), Thermomix, Kaufland and Lidl I bring campaigns to life: in the studio, on location and right on the film set, from Hamburg to Cape Town. From October to March I am also available from Cape Town, with no travel costs from Germany for productions of three shoot days or more.
How it all began
“You have to feel the picture.”
It all started with a scent: the old leather bag in which my father carried his camera. Whenever I smell leather today, I’m five years old again. “You have to feel the picture,” he said. It took me years to understand – today it drives me every single day.
20+
YEARS OF ADVERTISING PHOTOGRAPHY
Hamburg
PARTNER STUDIOS & ON SET
Worldwide
ON LOCATION
2025
SHORTLIST WORLD FOOD PHOTOGRAPHY AWARD
My visual style
Craft
When someone asks about my style, I say: the hero is always the product. Everything else is craft working for it. Light, perspective, focus and blur, surfaces, styling. Each of these decides whether an image lives or merely depicts. A set can be fully staged, black on black, lit so precisely that people take it for CGI. Or it is completely reduced, a dish on a plain background, nothing distracts. I do both with the same love of detail and the same standard: as authentic as possible. The food should look as if you could reach for it, the people as if they weren’t posed, and the still from the set as if it came straight out of the film. That is what clients book me for – as a food photographer, for set photography and for lifestyle.
Milestones
Behind the camera since 2002
I have been photographing for advertising since 2002. From 2009 to 2023 I was part of 747 Studios in Hamburg; since 2023 I have been working independently, with partner studios in Hamburg and a network of food stylists, assistants and post-producers. For many years I also shot for BEEF! food magazine – including numerous covers. My clients include Nutella (Ferrero), Thermomix, Kaufland, Lidl, Kerrygold and Almette, as well as Bauknecht and Porsche Electronics in product and interior photography; the agencies I work with include Jung von Matt, Scholz & Friends, BBDO and Ogilvy. In 2025 I was shortlisted for the World Food Photography Award. For four years I have also been working with AI and am co-founder of HAICA, the Hamburg AI Creators Award.
At a glance
SERVICES
Food photography · Lifestyle and people · Set photography (campaign stills on commercial shoots) · Product and interior · AI and hybrid production
CLIENTS
Nutella (Ferrero), Thermomix, Kaufland, Lidl, Kerrygold, Almette (Hochland), Bauknecht, Porsche Electronics, Nivea
AGENCIES
Jung von Matt, Scholz & Friends, BBDO, Ogilvy, Leo Burnett
BASED IN
Hamburg – in partner studios and on location, across Germany and internationally, including Poland, Spain, Norway and South Africa
EXPERIENCE
Advertising photographer since 2002 · 2009–2023 at 747 Studios, most recently as CCO · independent since 2023
RECOGNITION
Shortlisted, World Food Photography Award 2025 · many years of covers for BEEF! magazine
ALSO
Co-founder of HAICA – Hamburg AI Creators Award
01
FOOD
I love food – everything about it. The produce, the craftsmanship, the cooking itself. In my free time, nothing makes me happier than hours at the stove. You can see exactly that love in my images: food you want to smell and taste.
02
ON SET
Big sets, many departments, one shared goal – that is where I feel at home. Thorough preparation and close coordination with the director and camera team go without saying. On set every minute counts: I’m there when it matters and capture key visuals and stills without disrupting the shoot.
03
LIFESTYLE
No one can stage the right moment. That’s why I don’t do posed scenes, only real moments. People who feel comfortable in front of my camera give something back – and you can see it in the picture.
04
CONCEPT
I take projects from concept to the final look. I love complex briefs and creative back-and-forth – and where it makes sense, I use AI and hybrid production.
PHOTOGRAPHY AND AI
To me, AI is an extension of the camera, not a replacement. On set, I shoot for real; AI comes in when a project calls for it – as a hybrid production. For Lidl I shot the scenes, built the matching products with AI and blended them seamlessly into the set. One light, one look, one image. How I go about it: AI & Hybrid.
As co-founder of the HAICA – Hamburg AI Creators Award, the first award for AI creatives in Hamburg, I stay close to the subject outside the studio as well. In 2026 it enters its second round.
ONCE ON SET
Eleven shoot days in Poland, my birthday right in the middle. That day they call me into the studio. About a hundred people on set, and nobody in sight. Then everyone sings “Happy Birthday”, and in front of me is a handmade cake with a camera on top. One of those moments that stay with you.
My standard
Quality, precision, spot on.
Whether an international brand or a local business – every project gets my full passion. Because when my clients succeed with my images, so do I.
What clients say
JAN REINHUBER · Head of Marketing / Managing Director, Kaufland Polska
“For me, there is no one better in commercial food photography.”
LENNART SCHABERG · Managing Partner, The Circle – Branding Partners
“He consistently executes his creative concepts with impeccable artistic standards and a keen eye for detail.”
ULI SCHERRAUS · Managing Director Europe, Velong Enterprises
“Projects with Andreas are a dream. Highly creative, punctual and reliable. Champions League, right at the top.”
CHRISTIAN RAHTJEN · Founder & Chairman, 747 Studios
“When he is passionate about a subject, I am fascinated again and again by how passionately and wholeheartedly he works.”
MANUEL OSTNER
“Not just one of the best food photographers on the German market – no! He is also a true artist when it comes to AI photography!”
CLIENTS & AGENCIES
Almette · Bauknecht · BEEF! · Beiersdorf · Billa · Blockhouse · Bosch · Facebook · Ferrero · Kaufland · Kerrygold · Klosterfrau · Lidl · Maggi · Ndori · Nivea · Nutella · Porsche Electronics · QUÄSE · Rasch · Rewe · Thermomix · Villeroy & Boch · Viva con Agua · Vorwerk
Heimat Berlin · Scholz & Friends · BBDO · Jung von Matt · Grey Germany · Grabarz & Partner · Zum goldenen Hirschen · La Red · Lukas Lindemann Rosinski · FCB · Leo Burnett · McCann · Track · Freunde des Hauses
Quote within 24 hours.
info@andreasreimann.de · +49 174 90 74 186
INQUIRY
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